100+ PPC Ad Split Test Ideas


If you are someone who runs or manages PPC campaigns, you know you should always be split testing new ads.

CTR is everything! So I wanted to share 2 great infographics I found online that I reference almost weekly for new ideas…

$400/Day with Bing Ads PPC!


Its about time we released our Bing Ads MEGA GUIDE!

I’ve hit $400 a day, but with all the volume Bing Ads has the sky is the limit.

In this guide I lay out everything I do step-by-step…

Getting $$$ Keywords for Bing Ads


In this article I’m going to cover my strategy for finding and testing keywords in AdCenter / Bing Ads.

A huge mistake I see newbies make is how they handle keywords.

So stop burning money, I’ll show you my techniques.

List of Keyword Research Tools


Check out this list of 17 free keyword research tools.

You’ll never need them all, but personally I’m always on the look out for new ones.

And I’ve got some gems to share.

Building Negative Keyword Lists


The technique of blocking specific keywords, more commonly known as adding negative keywords, is very useful for PPC campaigns.

In this articles, I’m going to share some shockingly smart techniques & tools for blocking bad keywords.

Bing Ads Settings Explained


I’m going to break down AdCenter aka Bing Ad’s settings. Like we’ve said before knowing your Ad Network’s setting can make or break your campaign.

Hopefully this will be a real eye opener for the newbies out there. Open up another tab and follow along.

Bing Ads Case Studies


Getting back to Microsoft AdCenter, I wanted to share some interesting case studies I’ve saved.

More AdCenter goodies coming soon.

Check them all out after the jump!

$500+ a Day with Penny Auctions


It’s Christmas. And Christmas is the season of giving. The problem is, everyone wants to be able to give bigger presents than they can afford.

This is what we’ll be capitalizing on.

The Big $$$ Bing Ads Tools


Looking for some of the best resources and tools out there for AdCenter.

Well here they are.

These are the simple things that SEM professionals pay attention to. Being a good marketer is about developing a killer instinct, and paying attention to details.

Keyword Research for Bing Ads


Now there are two ways to research and find keywords for Microsoft AdCenter.

I’ll share them.

One is pretty well know, the other… well not so much! :)